Primary Logo

Main logo design for Safflower Street Bakery, a plant-based & gluten-free bakery located in Ferndale, MI. This logo features one of their signature cakes,
the Bumpycake. 

Secondary Logo

Secondary logo design for stickers and other uses. This design highlights two more of their well-loved confections: sweet potato brownies and Samoa cookies. 

Initial Logo Concepts

Four of the initial logo concepts sent to the client. We played with using safflowers and desserts in the designs, and finally settled on focusing on the sweets.